Imagine the possibilities with Barbie! There’s a wide range of Barbie dolls, playsets and fashions to explore, from the beautiful Barbie Dreamhouse to the latest Fashionistas.
Set off on camping adventures with the Barbie camper van, create your own fantasy world with Barbie Dreamtopia and discover what you could be with Barbie careers dolls. Kids can play out all kinds of open-ended dreams with Barbie and Ken, Stacie, Chelsea and Skipper.
Barbie playsets like the Barbie Dreamhouse, Barbie Dream Camper and Barbie Dreamplane offer incredible play value for kids. A Barbie playset comes packed with accessories and engaging features to set the scene for storytelling adventures. Playsets can inspire kids to act out sleepovers, holidays and even workplace adventures for their Barbie dolls.
For a little more magic, check out the Barbie Dreamtopia range. In the world of Dreamtopia, Barbie could be a mermaid doll or a fairytale princess. Meet magical unicorns, princes and sprites in a Barbie world of royal balls and mermaid adventures.
There’s a whole range of Barbie Fashionistas and career dolls to explore too, encouraging real-world storytelling. Discover the widest range of Fashionista dolls to date, celebrating diversity with unique fashion dolls in a wide variety of skin tones, eye colours, hair colours and textures, body types and fashions. Or realise you could be anything with an exciting range of Barbie career dolls, from teachers, vets and doctors to Barbie pilot dolls and sports stars.
For more toy ideas, check out LOL Surprise, a range of collectibles that gives kids layers of fabulous surprises to unbox. Invite your child into a world of imagination and play with Our Generation dolls, or choose from magical toys and dolls inspired by your favourite movies, like Disney Frozen Toys and the pop-tastic Trolls World Tour.
Because when a child plays with Barbie, they enter a world of imagination.