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Follow your nose to the coolest Christmas toys!
Smyths Toys Christmas Campaign 2025

In this year's Smyths Toys Christmas campaign, a curious boy named Sam tries to uncover the mystery behind a wrapped present with his name on it. With the help of his clever dog, a few barks, and the Smyths Toys catalogue, the pair follow the scent straight to a Smyths Toys Superstore - where Sam discovers Toothless from How to Train Your Dragon.

It’s a heartwarming, playful adventure that captures the magic of Christmas discovery and the joy of finding the perfect toy at Smyths Toys Superstores.