Imagine a world where play brings incredible adventures to life. With Imaginext toys, your child’s imagination makes it happen.

Turn on the adventure with Imaginext toys inspired by Jurassic World, DC Super Friends, Toy Story and more. Imaginext figures capture kid-favourite characters from Batman and Joker to Woody and Buzz Lightyear, while Imaginext playsets combine clever design with action features and playful effects.

Imaginext toys are designed by Fisher-Price to help encourage creative thinking, problem-solving and role play. Imagine taking on supervillains with Imaginext Batman playsets, or bring carnival adventures to life with feature-packed Imaginext Toy Story 4 toys. Kids are the superheroes, dinosaur-tamers and storytellers as they create action-packed adventures with Imaginext playsets.

With a little imagination, kids can race to the rescue in the Imaginext Batmobile, explore a world where dinosaurs roam or set sail on an Imaginext pirate ship. And the adventures don’t stop there. With Imaginext toys, you can recreate your favourite movie scenes – or you can invent whole new worlds, where T-Rex and Batman have formed an unlikely pirate-fighting duo on the high seas.

So give your best dinosaur roar for Imaginext Jurassic World toys! Be your own superhero with Imaginext Batman playsets. And imagine a world where toys come to life with Imaginext Toy Story vehicles and figures.

Imaginext toys are designed for preschool boys and girls aged 3 years and up.