FREE Baby Annabell backpack
when you spend £50 or more on Baby Annabell clothing and accessories

Free backpack must be redeemed on the Baby Annabell website with your proof of purchase.
Excludes Dolls. Offer is valid from 18th August 2020, while stocks last.

What products are excluded?

  • Limited ONLY to Baby Annabell clothing and accessories and excludes ALL Baby Annabell dolls.
  • Offer is not valid on any other doll brands.

How to redeem the FREE Backpack:

  • Once purchased at Smyths Toys Superstores, simply visit the Baby Annabell UK Website
  • Click on ‘Bonanza’ at the top of the page.
  • Fill in an online form with your home address and upload your proof of purchase - this could be a photo of the physical receipt or a screenshot of your online order confirmation email.
  • Zapf will then process the request and post the backpack to you within 30 working days.

Terms and Conditions:

  • Promotion is valid from Tuesday 18th August 2020 until 31st December 2020 or while stocks last.
  • The free backpack value is £14.99.
  • The backpack is suitable for children aged 3+.
  • Terms and conditions apply. Visit for full terms and conditions and to claim your FREE backpack.
  • Subject to availability.
  • Excludes dolls and all other doll brands.

Please read these rules carefully – Baby Annabell Promotion 2020

Please read these rules carefully – Baby Annabell Promotion 2020

  1. These terms and conditions ("Terms") apply to this Baby Annabell Promotion 2020 ("Promotion"). By taking part in the Promotion, you agree to be bound by these Terms. It is a condition of participation in the Promotion that all Terms are accepted as final.
  2. This Promotion is organised by Zapf Creation (UK) Limited (“Zapf”). Our registered office is at Regent Business Park 50 Presley Way, Crownhill, Milton Keynes, Buckinghamshire, MK8 0ES. Zapf Creation (UK) Limited is registered in England and Wales under company number 03859936
  3. You can participate in this Promotion through the website (the ‘Website’). These Terms are additional to the website which continue to apply. If there is a conflict between these Terms and the website Terms and Conditions, these Terms will take priority to the extent necessary to resolve the conflict.
  4. In the event of any dispute regarding the Terms or the conduct of this Promotion, the decision of Zapf shall be final and no correspondence or discussion shall be entered into.
  5. This Promotion begins at 00:01 on the 18th of August 2020 and ends 11:59 on the 31st of December 2020 or while stocks last, UK time (“Promotional Period”).
  6. This Promotion is only valid in the United Kingdom.
  7. This Promotion can be used in conjunction with any other offer, promotion or voucher.
  8. Participants in the Promotion must be at least 18 years of age ("Eligible Participants").
  9. Subject always to these Terms, Eligible Participants who spend £50 or more on Baby Annabell clothing and accessories through either the Zapf Website or at selected retailer (see clause 38) during the Promotional Period ("Qualifying Purchase") will be eligible for a free Baby Annabell backpack, valued at £14.99 ("Gift"), subject to availability.
  10. The Gift is suitable only for children aged three and over.
  11. The Qualifying Purchase must consist of one or more Baby Annabell clothing or accessory products. The delivery charges do not count towards a Qualifying Purchase. Baby Annabell dolls do not count towards a Qualifying Purchase only Baby Annabell clothing or accessory products. BABY born is a separate brand and therefore BABY born products also do not count towards a Qualifying Purchase.
  12. To receive the Gift, the Eligible Participant must complete the online form on the Website and upload a proof of purchase (the “Receipt”) for the Qualifying Purchase.
  13. The Gift will be posted to the Eligible Participant once the Qualifying Purchase and the Receipt have been verified by Zapf.
  14. If the Qualifying Purchase was made through our website, the Gift will be included with the original order. If the Qualifying Purchase was made at one of our retail partners, the Gift will be posted by second class post within 30 days of submitting the online form.
  15. If Zapf determines that the purchase is not a Qualifying Purchase, Zapf will contact you in an attempt to resolve the situation.
  16. All items forming part of the Qualifying Purchase must be purchased at the same time, in the same transaction (with one single delivery selected where delivery is required), either at a retailer or on our website.
  17. A limit of one Gift per transaction applies to this Promotion. For the avoidance of doubt, if an Eligible Participant makes multiple Qualifying Purchases in a single transaction, they would not be entitled to any more than one Gift.
  18. For the purpose of illustration, a Qualifying Purchase spend of £50 or more will entitle the Eligible Participant to one Gift, subject to availability. For example, a Qualifying Purchase spend of £120 would entitle the Eligible Participate Participant to only one Gift, subject to availability.
  19. Zapf reserves the right to change the specification of any of the Gifts from those advertised.
  20. There is no cash alternative to the Gift. The Gift is not exchangeable for cash or (subject to Term 25) for any other Zapf product or gift.
  21. This Promotion is open to members of the public which can include employees of Zapf members of their families and households.

  22. Returns and exchanges:

  23. Please see our Returns Policy for more information on exchanges and returns and the exchange/returns process.
  24. Subject Term 25, returns of the Gift on its own (regardless of condition) will not result in a refund or payment to you of any sort.
  25. When returning or exchanging a product forming part of the Qualifying Purchase so that it is no longer a Qualifying Purchase, you are also required to return the Gift (subject to Term 25).
  26. Participants' legal rights, including all rights in respect of refunds, replacements and repairs for products which are faulty, not fit for purpose or not as described, are unaffected by these Terms.

  27. Other important terms

  28. This Promotion is subject to stock availability. Whilst reasonable efforts have been made to ensure sufficient stocks are available to meet likely demand, Zapf may end the Promotion early (or suspend the availability of the Promotion) without notice if, in the opinion of Zapf, there is not sufficient stock to continue operating the Promotion.
  29. If, in the opinion of Zapf, there is not sufficient stock of any of the Gifts, Zapf reserves the right in its sole discretion to substitute an alternative product as the Gift.
  30. Zapf reserves the right to cancel the Promotion or amend the Terms without notice in the event there is any actual or anticipated breach of any applicable law or regulation or any other event outside Zapf's reasonable control.
  31. Zapf reserves the right to not award a Gift or to disqualify a participant if there are reasonable grounds to believe that any person is not eligible for any reason or for any other lawful reason, including failure to comply with these Terms.
  32. Any attempt to deliberately undermine the legitimate operation of this Promotion may be a violation of criminal and/or civil laws and, should such an attempt be made, Zapf reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

  33. Data Protection

  34. Zapf requires your name, email, phone number and address. We need your email and phone number in case we need to contact you regarding the Promotion. We need your address in order to post the Gift to you.
  35. Zapf takes the protection of your personal data very seriously and our privacy notice can be found here

  36. Liability and Governing Law

  37. Subject to Term 30, Zapf accepts no responsibility for any damage, loss, injury or disappointment suffered by any person as a result of their participation in this Promotion, their attempted participation or their acceptance of any product.
  38. Nothing in these Terms shall exclude Zapf's liability for death or personal injury as a result of its negligence, or for fraud or fraudulent misrepresentation, or for any other liability which may not be lawfully limited or excluded under English law. Further, nothing in these Terms shall affect any participant's legal rights including in relation to any Zapf products.
  39. Subject to Term 34 above, by participating or attempting to participate in this Promotion, participants agree that Zapf shall not bear any liability for:
    (a) the loss, theft or misuse of any product; or
    (b) any damage in any way attributable to this Promotion or the attempted participation in this Promotion.
  40. This Promotion and these Terms will be governed by English law and any disputes shall be subject to the jurisdiction of the Courts of England and Wales.

  41. How to contact Zapf

  42. Zapf Creation (UK) Limited can be contacted in relation to this Promotion using the contact details given below:
    Phone: 01702 208171
    Post: Regent Business Park 50 Presley Way, Crownhill, Milton Keynes, Buckinghamshire, MK8 0ES

  43. Selected Retailers

  44. The retailers who are participating in this promotion are:
    Smyths Toy Superstores
    The Entertainer
    Amazon UK
    Independent retail partners