Privacy Statement

Smyths Toys ("We") are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our website you are accepting and consenting to the practices described in this policy.

For the purpose of the relevant data protection legislation, the data controller is Smyths Toys HQ of Lyrr Building 1, Mervue Business Park, Galway, Ireland.

Information we may collect from you

We may collect and process the following data about you:

Information you give us. You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, sign up for our catalogue mailing list or to receive email offers, register for in-stock guarantee, register for “Click and Collect”, log a query through our Customer contact centre, place a customer review on our site or when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and images, details of the products you are interested in and other content which you choose to upload such as product reviews, comments and forum posts. In the event that you choose to apply to us for employment through the Careers section of our website, you will also be required to provide a copy of your CV and other relevant employment related information.

Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:

Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

  • Information we receive from other sources. We may receive information about you if you use any of the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy below.

Uses made of the information

We use information held about you in the following ways:

Information you give to us. We will use this information:

To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from u

To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about, or to provide your with a copy of our catalogue where this has been requested. This includes keeping you up to date with news of special events, offers, promotions and product launches. We are constantly looking for ways to improve our service, so we may occasionally contact you for research purposes also;

To provide you the opportunity to avail of our checkout assistance service. When you use our online store, details of any products that you seek to purchase and your email address may be collected as you fill in the checkout form. If you do not complete your purchase, we may contact you using these details to offer our assistance (in case, for instance, you were suffering from technical difficulties). This is an optional service. You can choose not to receive our checkout assistance emails at any time by following the link at the bottom of each assistance email;

To provide you, or permit selected third parties to provide you, with information about goods or services. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;

To notify you about changes to our service;

To ensure that content from our site is presented in the most effective manner for you and for your computer;

To process your application for employment in circumstances where you have provided your details through the Careers section of our website.

Information we collect about you. We will use this information:

To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

To improve our site to ensure that content is presented in the most effective manner for you and for your computer;

To allow you to participate in interactive features of our service, when you choose to do so;

As part of our efforts to keep our site safe and secure;

To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

We may share your information with selected third parties including:

Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.

Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If Smyths Toys HQ or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of sale and other agreements; or to protect the rights, property, or safety of Smyths Toys HQ our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.  You can also exercise the right at any time by contacting us through the Contact Us section.

You have the right to access or to rectify any information held about you. Please contact us through the Contact Us if you wish to exercise these rights.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy statement are welcomed and should be addressed to us through the Contact Us page.


Smyths Toys Cookies Policy

What are Cookies
A cookie is a piece of information in the form of a very small text file which is stored on your computer when you visit certain web pages. A cookie can be thought of as an internet user's identification card, which tell a web site when the user has returned. At we use cookies to keep track of what you have in your basket, and to remember you when you return to our site. To order products on, you need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site although you won't be able to make any purchases online.

Cookies can't harm your computer. We don't store personally identifiable information such as your home address or credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you're browsing. We are providing you with this information to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website.

Our Cookie Policy
In order for you to utilize the online shopping and personalised features on, your computer, tablet or mobile device will need to accept cookies, as we can only provide you with certain personalised features of this website when cookies are enabled. Our cookies don't store sensitive information such as your name, address or payment details: they simply hold the 'key' that, once you're signed in, is associated with this information.

However, if you'd prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. By using the website, you are agreeing to our Privacy and Cookie policies and consent to the use of cookies and similar technologies by us and our carefully selected third party partners as described in these policies (list of cookies below). If you do not agree to such use, please see below for details on how to adjust your settings and disable these cookies.


Purpose of our cookies

The following is a list of our cookies and the purpose of them:

This cookie allows our web servers to respond to your actions on the website such as "Add to basket" or browsing the website. The website wouldn't work for you without it.

This cookie is used to track customers who have added to their basket anonymously. These are customers who are not logged into a Smyths account. 

This cookie is used to verify if the customer has acknowleged the cookie policy. 

This cookie is used to track customers recently viewed products when browsing the website.  

This cookie is used to verify if the customer has acknowleged the cookie policy. 

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These cookies enable the function of Google Analytics. Google Analytics helps us collect and analyse visitor information such as where visitors have come from, browser usage and visitor numbers. That information helps us to improve our website and your shopping experience.

These cookie is used to ensure that you and only you can submit a form via the website.   

These cookies enable you to share products you have found with your friends throgh printing, email sharing and social edia sharing. 


Third Party Cookies

When you visit you may notice some cookies that aren't related to Smyths Toys. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Social Network Sites
We have a variety of pages on social networking sites such as Facebook. If you use these pages, the hosting sites may drop cookies onto your devices. We do not control the setting of, and accept no liability in connection with these cookies so please look at the third-party websites for more information about what they do with cookies and how you can manage them. From time to time we may run competitions or other applications within Facebook or other social networking site, these applications may drop cookies onto your devices and you are advised to read the terms of the application for more information.

Managing Cookies
If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket and buy them.


To enable cookies
If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option.
For Macs: with the browser window open, click on the Apple menu and select the 'About' option.

How to check cookies are enabled for PCs

Google Chrome

1. Click on 'Tools' at the top of your browser window and select Options
2. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button
3. Now select 'Allow local data to be set'

Microsoft Internet Explorer

1. Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab
2. Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser
3. Settings above Medium will disable cookies

Mozilla Firefox

1. Click on 'Tools' at the top of your browser window and select Options
2. Then select the Privacy icon
3. Click on Cookies, then select 'allow sites to set cookies'


1. Click on the Cog icon at the top of your browser window and select the 'Preferences' option
2. Click on 'Security', check the option that says 'Block third-party and advertising cookies'
3. Click 'Save'

How to check cookies are enabled for MAC's

Safari on OSX

1. Click on 'Safari' at the top of your browser window and select the 'Preferences' option
2. Click on 'Security' then 'Accept cookies'
3. Select the 'Only from site you navigate to'

Mozilla on OSX

1. Click on 'Mozilla' at the top of your browser window and select the 'Preferences' option
2. Scroll down until you see cookies under 'Privacy & Security'
3. Select 'Enable cookies for the originating web site only'

All other browsers
Please consult your documentation or online help files.

If you would like more information about cookies, we would suggest you visit

If you would like to contact us in relation to the above please do so through our online Contact Us form.

© 2015 Smyths Toys Superstores